All dogs are good dogs.

Our Story

At Good Trouble Pets, we believe in the simple truth that all dogs are good dogs. Our passion originates from the belief that engaging in 'good trouble' – embarking on adventures, creating memories, and sharing life's joys with our beloved furry companions – enriches our lives and the world itself.

Our Story

Good Trouble (formerly Goodboy) was launched in 2022 as a one-stop-shop for unique, high quality, and all-natural wellness and lifestyle products for the modern day pet parent.

Good Trouble is a brand driven by the health and wellness of both pup and parent, something that's few and far between in the pet space. We understand that as a pet owner, you want a more tailored experience. You want ingredient transparency, supply chain and manufacturing transparency, and you want it all in one convenient place.

At Good Trouble, we're building a brand where customers can do just that. A place to find functional, fashionable, and efficacious products that seamlessly blend into your everyday activities. We're so happy you're here!

Our Mission


Our mission is clear and impactful: to champion pets' happiness, well-being, and longevity everywhere. Our dedication to your pet's well-being is our guiding principle. We believe your pet deserves healthy supplements and toys.

We're committed to bettering the lives of pups and their people.  


We are firm believers that all dogs (and their humans!) deserve access to quality products and services that help improve their overall health and well-being. We also realize that simply believing isn't enough.

Every purchase you make helps to fund our goals of bettering the lives of pets and their people in our community. We've partnered with four organization, PAWS Atlanta, LifeLine Animal Project, Atlanta Humane Society, and Canines & Cellmates, aiming to make our mission a reality.

Have an organization you're passionate about? We'd love to learn more. Reach out to us... we love to chat!

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Our Promise


If your pet doesn't like or see benefits from our products, contact us, and we'll make it right. We want to make doing business with us easy and beneficial to you and your pet.

You shouldn't have to decide between quality and style. We'll give you both.


Do you ever feel like you're constantly picking functionality over style? We're here to change that!

Our products are made to check off all the boxes. Comfort, functionality, AND style are possible with our lineup of pet essentials. From anti-grime, waterproof collars and leashes to food grade silicone feeding mats and dishwasher safe stainless steel bowls, we have something to fit the exact aesthetic of your fashionable pup.

Is there something we don't offer that you'd love to see from us? We're always looking to bring on the best new products to better fit the needs of today's pet parent. We're almost always here (Monday-Friday from 9 a.m. - 5 p.m. EST) to throw around ideas!